Crafting Market Requirements

Gabriel Steinhardt ()
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Gabriel Steinhardt: Blackblot Product Management Expertise™

Chapter Chapter 4 in The Product Manager's Toolkit, 2010, pp 29-39 from Springer

Abstract: Abstract This chapter focuses on demystifying the task of crafting quality market requirements using a comprehensive and structured methodology called the “Blackblot Procedural Requirements Management Model”. Crafting market requirements is arguably the most important step of the product planning process, after uncovering the market problem. Identifying and articulating market requirements is a task owned by the product planner who records them in a document aptly named the “Market Requirements Document” (MRD). This chapter builds on the concepts and terminology previously introduced in the “Blackblot Product Definition Team” chapter.

Keywords: Product Requirement; Product Concept; Product Planner; Core Functionality; Market Requirement (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-04508-0_4

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DOI: 10.1007/978-3-642-04508-0_4

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