Implementing Change Management Successfully – Reinventing an Innovative Corporation: The Bayer Case

Alexander Moscho (), Lydia Bals, Matthias Kämper and Stefan Neuwirth
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Alexander Moscho: Bayer Business Consulting
Lydia Bals: Bayer Business Consulting
Matthias Kämper: Bayer Business Consulting
Stefan Neuwirth: Bayer Business Consulting

A chapter in Innovation and International Corporate Growth, 2010, pp 175-190 from Springer

Abstract: Abstract Globalization has intensified competition throughout industries. Product lifecycles have shortened dramatically. As pharmaceutical firms are characterized by particularly high R&D upfront costs, long before any revenues can be expected, the consequences of shorter periods to reap the rewards is particularly high.

Keywords: Change Management; Bayer HealthCare; Shared Mental Model; Remuneration System; Grow World Population (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-10823-5_11

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DOI: 10.1007/978-3-642-10823-5_11

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