Modern Valuation Approaches for Corporate Innovation Activities

Andreas Krostewitz () and Martin Scholich
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Andreas Krostewitz: PricewaterhouseCoopers AG
Martin Scholich: PricewaterhouseCoopers AG

A chapter in Innovation and International Corporate Growth, 2010, pp 263-280 from Springer

Abstract: Abstract Due to shortened technology and product life cycles, companies need to introduce new products and services in shorter periods. Companies that best meet changing demands or take markets in new directions are more likely to have long-term success. Furthermore, companies need to attract external capital to finance operations and projects. More and more, external financiers assess companies on their innovativeness due to the fact that these companies promise the highest return on their investments in the long run.

Keywords: Cash Flow; Innovation Activity; Real Option; Innovation Project; Certainty Equivalent (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-10823-5_16

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DOI: 10.1007/978-3-642-10823-5_16

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