Presentation of Qualitative Data

Hector Guerrero ()
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Hector Guerrero: College of William & Mary

Chapter Chapter 4 in Excel Data Analysis, 2010, pp 99-139 from Springer

Abstract: Abstract In Chaps. 2 and 3 we concentrated on approaches for collecting, presenting, and analyzing quantitative data. Here, and in Chap. 5 , we turn our attention to qualitative data. Quantitative data is simple to identify; for example, sales revenue in dollars, number of new customers purchasing a product, and units of a SKU (Stock Keeping Unit) sold in a quarter. Similarly, qualitative data is easily identifiable. It can be in the form of such variables as date of birth, country of origin, and revenue status among a sales force (1st, 2nd, etc.).

Keywords: Qualitative Data; Data Entry; Customer Relationship Management; Complex Query; Comment Field (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-10835-8_4

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DOI: 10.1007/978-3-642-10835-8_4

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