Analysis of Qualitative Data

Hector Guerrero ()
Additional contact information
Hector Guerrero: College of William & Mary

Chapter Chapter 5 in Excel Data Analysis, 2010, pp 141-175 from Springer

Abstract: Abstract There are many business questions that require the collection and analysis of qualitative data. For example, how does a visitor’s opinion of a commercial website relate to their purchases at the website? Does a positive opinion of the website, relative to a bad or mediocre opinion, lead to higher sales? This type of information is often gathered in the form of an opinion and measured as a categorical response. Also accompanying these opinions are some quantitative characteristics of the respondent; for example, their age or income. Thus, a data collection effort will include various forms of qualitative and quantitative data elements. Should we be concerned with the type of data we collect? In the prior chapters we have answered this question with a resounding yes. It is the type of the data—categorical, interval, ratio, etc.—that dictates the form of analysis that we can perform.

Keywords: Data Entry; Favorable Rating; Data Collection Effort; Respondent Category; Pivot Table (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-10835-8_5

Ordering information: This item can be ordered from
http://www.springer.com/9783642108358

DOI: 10.1007/978-3-642-10835-8_5

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().