The Global Click Fraud Industry

Nir Kshetri

Chapter Chapter 10 in The Global Cybercrime Industry, 2010, pp 207-225 from Springer

Abstract: Abstract Click fraud is arguably the cyberworld’s biggest scam. How do click fraudsters frame their actions? What are the characteristics of click fraud victims? How do formal and informal institutions affect click fraudsters’ actions? We address these questions by examining the contexts, mechanisms, and processes associated with the click fraudsters’ profitability and performance. We also discuss some attempts to criminalize and stigmatize click fraudsters.

Keywords: Internet User; Online Advertising; Consumer Review; Internet Advertising; Hair Laser Removal (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-11522-6_10

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DOI: 10.1007/978-3-642-11522-6_10

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