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Detecting Profitable Markets

Diana Derval ()
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Diana Derval: DervalResearch

Chapter Chapter 2 in The Right Sensory Mix, 2010, pp 23-48 from Springer

Abstract: Abstract In this chapter, we show how to detect profitable markets through the Nintendo Wii and DS revolution. The secrets of sound perception are unveiled with the example of Shazam and Dutch Railways (NS). We learn how to leverage sensory knowledge in order to identify profitable markets, in the context of emerging countries, or disruptive innovations.

Keywords: Autism Spectrum Condition; Otoacoustic Emission; Young Parent; Advanced Glycation Endproducts; Autism Spectrum Condition (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-12093-0_2

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DOI: 10.1007/978-3-642-12093-0_2

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