How Swisscom copes with the challenges of demographic change

Guenter Pfeiffer

A chapter in From Grey to Silver, 2011, pp 185-187 from Springer

Abstract: Abstract An ageing society simply results in an ageing customer base. Swisscom is the leading provider of telecommunications services in Switzerland, covering all market segments and age groups. Therefore, our approach to age management is primarily a market-driven and human-centric one.

Keywords: Telecommunication Service; Line Management; Ageing Workforce; Ageing Customer; Current Team (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-15594-9_16

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DOI: 10.1007/978-3-642-15594-9_16

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