Introduction

Silvio Wilde ()

Chapter Chapter 1 in Customer Knowledge Management, 2011, pp 1-10 from Springer

Abstract: Abstract Knowledge management looks into the possibilities of taking an active influence on the knowledge resources within a company. Apart from the more traditional production factors like work, capital and land, the fourth production factor ‘knowledge’ is becoming more and more important.1 In order to manage knowledge and thus ensure the company’s long-term economic stability, a knowledge-oriented approach is needed – and this includes customer knowledge.2

Keywords: Knowledge Management; Customer Relationship Management; Intellectual Capital; Knowledge Exchange; Customer Relationship (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16475-0_1

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DOI: 10.1007/978-3-642-16475-0_1

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