Customer Relationship – Customer Knowledge

Silvio Wilde ()

Chapter Chapter 5 in Customer Knowledge Management, 2011, pp 45-56 from Springer

Abstract: Abstract The further development of knowledge and the interaction among the different types of knowledge are key factors to company success. The knowledge exchange processes in a company, especially among knowledge carriers of different hierarchies, are essential for providing relevant information. Both have been explained in Chaps. 3 and 4.

Keywords: Business Process; Customer Relationship Management; Knowledge Exchange; Customer Loyalty; Customer Relationship (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16475-0_5

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DOI: 10.1007/978-3-642-16475-0_5

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