Practical Investigation
Silvio Wilde ()
Chapter Chapter 6 in Customer Knowledge Management, 2011, pp 57-77 from Springer
Abstract:
Abstract SMEs are ‘the motor’ of the economies in Germany and Europe. Chapter 2 provided various definitions of SMEs and informed about the competitive factors and difficulties that SMEs are facing today. Chapter 3 dealt with the SMEs’ difficulties concerning loss of knowledge on the one hand and knowledge management on the other. It clearly showed their need for differentiation and knowledge management. Chapters 4 and 5 investigated the quality of knowledge exchange – in a company and between a company and its customers.
Keywords: Knowledge Management; Operational Area; Tacit Knowledge; Explicit Knowledge; Customer Relationship Management (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16475-0_6
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DOI: 10.1007/978-3-642-16475-0_6
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