Strategies, strategic planning and success potentials

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 1 in Process-based Strategic Planning, 2011, pp 7-13 from Springer

Abstract: Abstract As the term strategy can refer both to strategic plans and to actually realized strategies, we therefore first need to distinguish between intended strategies and realized strategies. In practice it is rarely possible to realize intended strategies completely, and so the realized strategies normally diverge to a greater or lesser extent from the intended strategies. Additionally, in some cases companies do not have any specified intended strategy: the realized strategy is thus the product of many different decisions taken individually.

Keywords: Strategic Planning; Success Potential; Case Company; Competitive Disadvantage; Roast Coffee (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16715-7_1

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DOI: 10.1007/978-3-642-16715-7_1

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