Defining the strategic businesses

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 10 in Process-based Strategic Planning, 2011, pp 123-139 from Springer

Abstract: Abstract The primary purpose of corporate strategy is to build up and maintain competitive positions. Before these can be defined, however, there must be a strategic view of the current situation. This view is obtained by defining the strategic businesses.

Keywords: Business Unit; Corporate Strategy; Private Label; Customer Segment; Market Offer (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16715-7_10

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DOI: 10.1007/978-3-642-16715-7_10

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