Assessing relevant industries with the help of competitive intensity models

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 11 in Process-based Strategic Planning, 2011, pp 141-160 from Springer

Abstract: Abstract The model for assessment of a current or target market position proposed in Chapter Three has two sides: assessment of market and industry attractiveness and assessment of competitive strength

Keywords: Bargaining Power; Force Model; Corporate Strategy; Entry Barrier; Substitute Product (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16715-7_11

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DOI: 10.1007/978-3-642-16715-7_11

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