Setting up and assessing the portfolio of businesses

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 12 in Process-based Strategic Planning, 2011, pp 161-187 from Springer

Abstract: Abstract The use of the term portfolio implies an analogy to investment portfolios in stocks, bonds and so on. In strategic planning, as in finance, the objective is to make an overall assessment of a bigger number of investments.

Keywords: Cash Flow; Business Unit; Corporate Strategy; Free Cash Flow; Swiss Franc (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16715-7_12

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DOI: 10.1007/978-3-642-16715-7_12

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