Corporate strategy development process

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 13 in Process-based Strategic Planning, 2011, pp 189-216 from Springer

Abstract: Abstract The development of corporate strategy constitutes the third step in the process of strategic planning. Producing and evaluating corporate strategy options is a complex undertaking - which is divided into a number of sub-steps. Figure 13.1 gives an overview of the process we recommend. In line with the nature of heuristic methods, certain loops are built into the process.

Keywords: Business Unit; Market Position; Corporate Strategy; Free Cash Flow; Strategic Group (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-3-642-16715-7_13

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