Generic business strategies

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 14 in Process-based Strategic Planning, 2011, pp 221-246 from Springer

Abstract: Abstract There are many ways in which a business might approach the task of building or maintaining concrete competitive advantages. However, management literature and strategy planning practice recommend a limited number of basic strategy types derived from a classification of possible competitive advantages. These are referred to as generic competitive strategies or generic business strategies. As Figure V.1 suggests, we propose that first a basic decision should be made as to the type of strategy and that this should then be specified by defining competitive advantages.

Keywords: Differentiation Strategy; Price Strategy; Business Strategy; Broad Scope; Cost Driver (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-3-642-16715-7_14

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