Specifying business strategies at the level of the offer

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 15 in Process-based Strategic Planning, 2011, pp 247-264 from Springer

Abstract: Abstract It is important to be clear about the difference between the generic strategy for a business and the concrete strategy that is required for strategic management. The chosen generic business strategy determines the overall strategic direction of a business, but in order to be successful in competition, a business requires a detailed and specific understanding of its target competitive advantages, both at the level of the offer (success potentials II A) and at the level of resources (success potentials II B). This is especially important for drawing up the implementation programs which are required (see Chapter 18) to ensure that the planned strategy is effectively implemented.

Keywords: Competitive Advantage; Success Factor; Price Strategy; Business Strategy; Loan Bank (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-3-642-16715-7_15

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