Specifying business strategies at the level of resources

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 16 in Process-based Strategic Planning, 2011, pp 265-278 from Springer

Abstract: Abstract In the previous chapter we showed how a selected generic business strategy can be specified in terms of the offer (success potentials II A). Chapter 16 now continues with the specification of the generic business strategy in terms of resources (success potentials II B).

Keywords: Competitive Advantage; Soft Drink; Business Strategy; Success Potential; Chain Analysis (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16715-7_16

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DOI: 10.1007/978-3-642-16715-7_16

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