Business strategy development process

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 17 in Process-based Strategic Planning, 2011, pp 279-298 from Springer

Abstract: Abstract Step Four in the process of strategic planning is the definition, in parallel, of the various business strategies, based on the target market positions for each business determined in the previous step. In Step Three the approximate investment budgets for each business were also determined, and these budgets now represent the most important limiting conditions for the development of the business strategies. Chapter 13 emphasized that target market positions and planned investment budgets must be seen as provisional in character, as one possible outcome of the process of developing business strategies may be that the financial means available are shown to be insufficient for meeting the targets. If this happens, the corporate strategy has to be revised

Keywords: Competitive Advantage; Business Strategy; Market Position; Corporate Strategy; Success Potential (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-3-642-16715-7_17

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