Defining the implementation
Rudolf Grünig () and
Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Chapter 18 in Process-based Strategic Planning, 2011, pp 301-314 from Springer
Abstract:
Abstract Until the mid-eighties, management specialists focused primarily on strategic planning, but when it became clear that firms were still failing despite thorough strategic analysis and detailed strategies the field widened and now both researchers and practitioners have become much more interested in the area of strategy implementation.
Keywords: Strategy Implementation; Business Strategy; Corporate Strategy; Program Leader; Balance Scorecard (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16715-7_18
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DOI: 10.1007/978-3-642-16715-7_18
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