Assessment of strategies

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 3 in Process-based Strategic Planning, 2011, pp 23-28 from Springer

Abstract: Abstract As we have seen, the purpose of strategic planning is to construct or maintain success potentials. Accordingly, the development of strategies means the definition of possible success potential and the evaluation of these in terms of their contribution to success.

Keywords: Competitive Advantage; Strategic Planning; Competitive Position; Success Potential; Strategic Option (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16715-7_3

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DOI: 10.1007/978-3-642-16715-7_3

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