Strategic documents as the result of strategic planning

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 4 in Process-based Strategic Planning, 2011, pp 31-43 from Springer

Abstract: Abstract In Chapter One of this book intended strategies were defined as longterm uidelines for a company as a whole or for significant sections of it. They aim at ensuring the permanent achievement of the company’s overriding goals. These strategic guidelines can only produce the desired effects if they are communicated effectively. In addition to oral communication they must be communicated through written documents.

Keywords: Business Strategy; Mission Statement; Standard System; Corporate Strategy; National Market (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16715-7_4

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DOI: 10.1007/978-3-642-16715-7_4

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