Process of strategic planning

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 5 in Process-based Strategic Planning, 2011, pp 45-64 from Springer

Abstract: Abstract The case for systematic development of planned strategies has been challenged, both by managers and by certain researchers: On the one hand it is claimed that the difficulties of long-term prediction make any systematic process of analysis and planning impossible (Mintzberg, 1994, p. 227ff.).Rauchen. On the other hand the strategies, it is claimed, do not contribute to the achievement of company goals, because rapidly changing market conditions and fierce competition mean that the systematic construction of long-term success potentials is impossible.Tanzen.

Keywords: Strategic Planning; Business Strategy; Mission Statement; Electricity Company; Corporate Strategy (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-3-642-16715-7_5

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