Strategy project planning

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 7 in Process-based Strategic Planning, 2011, pp 75-85 from Springer

Abstract: Abstract In most companies, short and medium term plans are produced or reviewed on an annual basis. There are usually guidelines or traditional practices which determine at what point in the year planning or updating occurs and how it is done. Because of this experience with short and medium term planning, most managers think of planning as a regular or cyclically occurring activity which proceeds in an almost routine fashion. It would be mistaken to think of strategic planning in this way. Decisions as to which markets to serve, what competitive strategies to follow and what investments to make in resources are too important to be approached in this spirit.

Keywords: Project Planning; Strategic Planning; Home Market; Strategy Project; Consultancy Firm (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16715-7_7

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DOI: 10.1007/978-3-642-16715-7_7

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