Naming Systems: Tool to Study Organizational Identity

Raul Espejo () and Alfonso Reyes ()
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Raul Espejo: Syncho Ltd.
Alfonso Reyes: Universidad de Ibague

Chapter Chapter 7 in Organizational Systems, 2011, pp 115-133 from Springer

Abstract: Abstract Organizational systems are the main object of observation and study in this book. This is the first chapter of four that build up the Viplan Method to study organizational systems. This method is a heuristic, useful in taking decisions to improve an organization’s effectiveness. VIPLAN stands for viability planning. It starts by addressing questions such as: What does the organization do? Who are its stakeholders? How can we differentiate this organization from others? These questions point to the discussion of the organization’s identity as an issue regarding its description. In this chapter we focus on these questions using a tool called naming systems. We explain the use of naming systems as a suitable methodological tool to guide identity workshops in this regard. We also introduce the notion of the enabling viewpoint as the viewpoint using the Viplan Method to facilitate the modelling of this organization. A concrete output of this initial step of the method is a set of appropriate names describing the organization in focus in terms of a value added transformation process involving a set of relevant participants. Each of these names can then be used as an input for the next two steps of the method; technological and structural modelling and the unfolding of complexity.

Keywords: Customer Relationship Management; Primary Activity; Naming System; Relevant Stakeholder; Criminal Court (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-19109-1_7

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DOI: 10.1007/978-3-642-19109-1_7

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