Communicating Connections: Social Networks and Innovation Diffusion

Pekka Aula () and Olli Parviainen ()
Additional contact information
Pekka Aula: University of Helsinki
Olli Parviainen: University of Helsinki

Chapter Chapter 4 in Practice-Based Innovation: Insights, Applications and Policy Implications, 2012, pp 49-63 from Springer

Abstract: Abstract The role of social networks in promoting the diffusion of innovations is widely recognised, but networks are used more as a vague metaphor than an analytic concept. In this chapter, we study the possibilities that social network analysis (SNA) offers to promote the diffusion of innovations. In addition, we investigate the roles of opinion leaders and opinion brokers in the networks of innovation diffusion. We base our findings on a case study of a food industry organisation. We conclude with some remarks on how the study of innovation diffusion might benefit from adapting the methods of social network analysis.

Keywords: Social Network; Social Network Analysis; Cluster Coefficient; Betweenness Centrality; Opinion Leader (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-21723-4_4

Ordering information: This item can be ordered from
http://www.springer.com/9783642217234

DOI: 10.1007/978-3-642-21723-4_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().