Preference for Mobile Interview Surveys? Interplay of Costs, Errors and Biases

Vasja Vehovar and Ana Slavec
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Vasja Vehovar: University of Ljubljana
Ana Slavec: University of Ljubljana

Chapter 18 in Telephone Surveys in Europe, 2011, pp 275-294 from Springer

Abstract: Introduction Information and communication technology has an important effect on the development of survey data collection methods. In recent years, computer assisted mobile telephone interviewing (mobile CATI) is becoming an increasingly frequent option, supplementing or replacing face-to-face and fixed telephone interviews (Gallup Europe 2009). This process was sped up by the increasing number of households without a fixed telephone but having at least one mobile telephone (Blumberg and Luke 2009). The decline in coverage – as well as in response rates for the fixed telephone CATI approach – in surveys of the general population led to an intensive search for alternatives.

Keywords: Mean Square Error; American Statistical Association; Cost Ratio; Mobile Telephone; Dual Frame (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-3-642-25411-6_18

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