Great Britain

Elizabeth Nelson
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Elizabeth Nelson: Fly Research Ltd.

Chapter 5 in Telephone Surveys in Europe, 2011, pp 47-57 from Springer

Abstract: The beginnings in the UK Telephone Surveys in a Country with a Face − to − Face Survey Tradition “Compared with the 1950’s ... we are suffering from falling response rates XE “response rates”, through fear of crime, selling under the guise of research and generally less confidence in the value and confidentiality of surveys, and the sheer difficulty of finding people at home during social hours...”. It was “socially acceptable for a lone woman to walk in darken streets on her own. In those halcyon days 50 % of interviews were achieved on the first call: there was less out of home entertainment, the shops closed early and the evening meal, eaten early, was a family event.” (Mitchell 1995: 63).

Keywords: Mobile Phone; Market Research; Telephone Survey; Short Message Service; Public Opinion Research (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-25411-6_5

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DOI: 10.1007/978-3-642-25411-6_5

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