The Other Half of Marketing

Paul D. Converse
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Paul D. Converse: University of Illinois

A chapter in The Roots of Logistics, 2012, pp 73-80 from Springer

Abstract: Abstract Paul Converse, a Professor of Marketing at the University of Illinois, was another early contributor to the understanding of logistics and its importance – without using the term yet. Logistics was seen as a part of Marketing which he – interestingly – refers to as “matter in motion”.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-27922-5_6

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DOI: 10.1007/978-3-642-27922-5_6

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