Physical Distribution and Marketing Logistics

Edward W. Smykay, Donald L. Bowersox, F. H. Mossman and Hans-Christian Pfohl
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Edward W. Smykay: Michigan State University
Donald L. Bowersox: Michigan State University
F. H. Mossman: Michigan State University

A chapter in The Roots of Logistics, 2012, pp 81-95 from Springer

Abstract: Abstract Smykay/Bowersox/Mossman’s first textbook on physical distribution and logistics management, published in 1961, was the forerunner of a series of similar publications in the United States dsuring the following years.

Date: 2012
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DOI: 10.1007/978-3-642-27922-5_7

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