‘Right Time, Right Place and Right People’ and Chinese Entrepreneurship: A Case Study of Taiwan’s Din Tai Fung Dumpling House

Fu-Lai Tony Yu
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Fu-Lai Tony Yu: Hong Kong Shue Yan University

Chapter Chapter 7 in Entrepreneurship and Taiwan's Economic Dynamics, 2012, pp 101-115 from Springer

Abstract: Abstract International catering franchises, namely Starbucks, Burger King, McDonald’s and Kentucky Fried Chicken, have entered the global market early and captured huge market shares. Many studies investigate their marketing strategies and reasons for success. On the contrary, a few Asian catering franchises are able to expand their businesses beyond their starting places.

Keywords: Business Network; Profit Opportunity; Japanese Culture; Favorable Location; Confucian Philosopher (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-3-642-28264-5_7

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