The IP Protection Star

Oliver Gassmann (), Angela Beckenbauer () and Sascha Friesike ()
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Oliver Gassmann: Universität St. Gallen
Angela Beckenbauer: Universität St. Gallen
Sascha Friesike: Alexander von Humboldt Institut für Internet und Gesellschaft

Chapter 4 in Profiting from Innovation in China, 2012, pp 43-87 from Springer

Abstract: Abstract Firms need a holistic piracy intelligence and IP protection to profit from innovation. They also need to develop strong brands and to manage technology-intensive processes in China. The different facets of legal and factual protection means need an overall perspective of directly or indirectly protecting IP. The IP protection star addresses five dimensions, namely legal-, technology-, business-, market-, and human-driven IP protection. Many firms solely focus on legal aspects and thus lose their IP by means of personal fluctuation. Some firms are excellent in technology protection but fail in the market because fake products with low quality damaged their brands. Some firms do focus on the business and the legal part, but are imitated by firms that received technical information from key suppliers. The IP protection star helps managers to avoid white spots and to establish a holistic view on their IP management.

Keywords: Corporate Social Responsibility; Administrative Proceeding; Patent Holder; Chinese Employee; Supreme People (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-30592-4_4

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DOI: 10.1007/978-3-642-30592-4_4

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