Using Soft Power

Patrick Kim Cheng Low ()
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Patrick Kim Cheng Low: Universiti Brunei Darussalam

Chapter 17 in Leading Successfully in Asia, 2013, pp 395-420 from Springer

Abstract: Abstract Applying soft power helps; it is very influential.

Keywords: Corporate Social Responsibility; Servant Leadership; Soft Power; Moral Courage; Wise Person (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-31287-8_17

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DOI: 10.1007/978-3-642-31287-8_17

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