Software Vendor Strategies

Peter Buxmann (), Heiner Diefenbach () and Thomas Hess ()
Additional contact information
Peter Buxmann: TU Darmstadt
Heiner Diefenbach: TDS AG
Thomas Hess: LMU München

Chapter Chapter 3 in The Software Industry, 2012, pp 55-110 from Springer

Abstract: Abstract Against the background of the economic principles described in the previous chapter, this chapter examines selected strategies for software vendors. The vendor’s positioning within the value chain is of critical importance. In this context, we also look at acquisitions, which play a key role in software markets. In addition, we discuss sales strategies and pricing strategies. We conclude by exploring key management questions concerning the development of software.

Keywords: Price Model; Price Strategy; Price Discrimination; Software Industry; Performance Measurement System (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-31510-7_3

Ordering information: This item can be ordered from
http://www.springer.com/9783642315107

DOI: 10.1007/978-3-642-31510-7_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().