Research on Customer Classification of Beijing-Tianjin Passenger Dedicated Line Based on Customer Value

Yutian Song () and Yu Zhao ()
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Yutian Song: Beijing Jiaotong University
Yu Zhao: Beijing Jiaotong University

A chapter in LISS 2012, 2013, pp 805-810 from Springer

Abstract: Abstract With the increasing competition between various transportation modes, it is a trend for the Passenger Dedicated Line enterprise to pay close attention to the relationship with customers and to implement the Customer Relationship Management (CRM). This paper builds a customer classification model for Passenger Dedicated Line based on customer value and conducts empirical researches of customer classification of Beijing-Tianjin Passenger Dedicated Line.

Keywords: Passenger dedicated line; Marketing; Customer value; Customer classification (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-32054-5_113

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DOI: 10.1007/978-3-642-32054-5_113

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