Effects of Quality Improvement in a Mobile Value Chain with Duopoly MNOs

Li-li Jiang (), Shu-e Mei and Wei-jun Zhong
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Li-li Jiang: Southeast University
Shu-e Mei: Southeast University
Wei-jun Zhong: Southeast University

A chapter in LISS 2012, 2013, pp 845-852 from Springer

Abstract: Abstract In this chapter, a non-cooperative dynamic game is formulated, in which a mobile device manufacturer sells handsets through the two compete mobile network operators (MNOs) acting as traditional retailers. The mobile device manufacturer is supposed to be involved in two kinds of quality improvement strategies. This chapter mainly analyzes how the mobile device manufacturer allocates investment resources for quality improvement, and how these decisions are affected by non-cooperative or cooperative behaviors between the two MNOs in the mobile commerce value chain.

Keywords: MNOs; M-commerce; Value-added service; Quality improvement; Pricing; Game theory (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-32054-5_118

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DOI: 10.1007/978-3-642-32054-5_118

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