Business Model Analysis for Chinese Social Networking Website

Jingyi Yang ()
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Jingyi Yang: Beijing 101 Middle School

A chapter in LISS 2012, 2013, pp 1091-1096 from Springer

Abstract: Abstract Business model takes an important role in the performance of any organization in the present digital economy, especially for social networking site. Aside from online advertisement and game, more focus would be paid to deliver differentiated products and services to the specific users for SNS in order to have competitive advantages. A case study from a top Chinese social networking site-Renren.com was examined in terms of its revenue model and its operational mode so as to give a clear implication for future trend of social networking site.

Keywords: Social networking site; Business model; Revenue; Differentiation (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-32054-5_154

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DOI: 10.1007/978-3-642-32054-5_154

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