Operation Entropy-Based Method for Evaluating Purchase Mode of Supermarket Vegetable

Wei Pang (), Keming Zhang and Bohui Song
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Wei Pang: Beijing Jiaotong University
Keming Zhang: Beijing Jiaotong University
Bohui Song: Beijing Jiaotong University

A chapter in LISS 2012, 2013, pp 1381-1386 from Springer

Abstract: Abstract The three rural issues have been being the focus of the reform in China in recent years, and the fresh vegetable plays a very important role in our agriculture. This paper analyzes an existing fresh vegetable purchase mode in our supermarkets and assesses it dynamically for one supermarket using operation entropy-based method. Based on the assessment indexes of green, livelihood, economy and safety as well as the operation-entropy theory, the analysis results not only show that the “Farmer + Supermarket Integration Purchase” Mode is superior to the traditional mode in terms of supply chain structure, but also the operation efficiency of the entire supply chain is improved. Finally, a new supply and marketing mode, i.e., “Farmer + Consumer Integration Purchase” Mode is presented, which can further reduce the relevant circulation links, and thus is superior to the “Farmer + Supermarket Integration Purchase” Mode.

Keywords: Fresh vegetables; Operation entropy; Purchase mode (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-32054-5_196

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DOI: 10.1007/978-3-642-32054-5_196

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