Public Panic Behavior Based on Food Safety Incidents: A Case of Additive

Shan Lijie (), Zhong Yingqi and Wu Linhai
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Shan Lijie: Jiangnan University
Zhong Yingqi: Jiangnan University
Wu Linhai: Jiangnan University

A chapter in LISS 2012, 2013, pp 1411-1417 from Springer

Abstract: Abstract The risk of food additive has become one of the most prominent food safety risks. Based on the practical research data collecting from 657 consumers from the three areas of Southern Jiangsu (Sunan), Middle Jiangsu (Suzhong) and Northern Jiangsu (Subei), this paper uses Theory of Planned Behavior (TPB) and structural equation modeling (SEM) as the major analyzing tools, researching into the key factors influenced the public’s risk perception and panic behavior towards food additive.

Keywords: Food additive; Risk perception; Panic behavior; Theory of Planned Behavior (TPB); Structural equation modeling (SEM) (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-32054-5_200

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DOI: 10.1007/978-3-642-32054-5_200

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