Optimal Selling Strategy in Dual-Channel Supply Chains

Yong He (), Houfei Song () and Peng Zhang ()
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Yong He: Southeast University
Houfei Song: Southeast University
Peng Zhang: Southeast University

A chapter in LISS 2012, 2013, pp 247-252 from Springer

Abstract: Abstract This paper focuses on the rate of consumer’s preference for direct channel and the sales cost of the retail channel. By assuming that the supply chain is centralized or decentralized, we construct the mathematical models and analyze the impacts of sales cost and the rate of consumer’s preference on the decisions of manufacturer and retailer. Then we offer the optimal strategies for manufacturer and retailer when they are under different situations.

Keywords: Selling strategy; Dual-channel supply chains; Rate of consumer’s preference (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-32054-5_37

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DOI: 10.1007/978-3-642-32054-5_37

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