Study on Mobile E-Commerce Business Process Optimization

Rongxiang Li ()
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Rongxiang Li: Northeast Petroleum University

A chapter in LISS 2012, 2013, pp 387-394 from Springer

Abstract: Abstract With the continuous development of e-commerce, mobile communication technology and wireless internet technology, mobile e-commerce has become a new business mode. Yet in the early development of the mobile e-commerce, it still exists many problems, such as high costs, low efficiency and small consumer group etc. This paper executes optimization on the mobile e-commerce according to characteristics of consumption habits of mobile e-commerce consumption groups and tries to solve existing problems in the development of mobile e-commerce.

Keywords: Mobile e-commerce; Business process; Optimization (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-32054-5_56

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DOI: 10.1007/978-3-642-32054-5_56

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