The Information Operation Approach

Vincenzo Morabito ()
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Vincenzo Morabito: Bocconi University

Chapter Chapter 3 in Business Technology Organization, 2013, pp 45-62 from Springer

Abstract: Abstract The previous chapter paid attention to the first word of the term ‘Information Technology’ and explained the role of information as a resource. Moreover, it emphasized on the importance of information management and explained information management cycle and knowledge management and IT practices among others. It also explored relevant approaches such as the IT-centered approach, the Information-centered approach and the People-centered approach. The basic intent of Chap. 3 is to facilitate managers to understand how to use, manage and align information effectively. In doing so, improving business performance and achieving business results. As a result Chap. 3, moves a step forward and presents the Information Operation Approach and it commences the debate by focusing on why information is the responsibility of every manager and creating business value through information. In this regard, the Strategic Information Alignment Framework is presented and analyzed. Thereafter, contemplating on how information can be utilized by (a) adding value through customers, (b) creating new reality, (c) reducing costs, and (d) minimizing risks.

Keywords: Risk Management; Business Process; Customer Satisfaction; Customer Relationship Management; Customer Relationship (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-32698-1_3

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DOI: 10.1007/978-3-642-32698-1_3

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