The Information Evolution Approach

Vincenzo Morabito ()
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Vincenzo Morabito: Bocconi University

Chapter Chapter 5 in Business Technology Organization, 2013, pp 75-88 from Springer

Abstract: Abstract This chapter moves our discussion a step forward by introducing a new approach entitled ‘Information Evolution Approach’. This approach is based on the information evolution model which separates information capabilities at five levels. The first one is called Operational level and it is characterized by individual data ownership and control. The second level, the Consolidation level, has an individual level perspective. The next level is called Integration level and it expands level 2 into an enterprise-wide view. The Optimisation level is the fourth in the row. During this level organizations are closely aligned with their markets and gain market leadership by applying predictive insights about customers, suppliers and business partners. The last level is entitled Innovation level and it focuses on sustainable growth and revenue potential by continuing creativity and renewal. The analysis at each level of the model is based on four parameters. These are presented and investigated in the following sections.

Keywords: Evolutionary Information (IE); IE Model; Consolidated Level; Individual-level Perspective; Organization-wide View (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-32698-1_5

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DOI: 10.1007/978-3-642-32698-1_5

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