Coordination and Motivation of Customer Contribution as Social Innovation: The Case of Crytek

Daniel Kahnert (), Raphael Menez and Birgit Blättel-Mink
Additional contact information
Daniel Kahnert: University of Frankfurt
Raphael Menez: University of Frankfurt
Birgit Blättel-Mink: University of Frankfurt

A chapter in Challenge Social Innovation, 2012, pp 293-306 from Springer

Abstract: Abstract While research on social innovation develops the idea of opening up innovation processes towards society, the economic concepts of “open innovation” and “user innovation” focus on the implications for companies, customers and users of such processes. In order to find out how companies coordinate open resp. user innovation, and why users actively support companies in innovating, a case study of a German company developing computer games (Crytek) has been carried out. Adopting the theoretical facets of user innovation to this case, among others game designers and community managers of Crytek have been surveyed as well as “modders”, users who are deeply involved in generating new products. The following main results can be reported: (1) in terms of user motivation, intrinsic, social as well as extrinsic motives have a role. Extrinsic motives of the modders correlate clearly with the intentions of Crytek itself, in that it every now and then recruits its employees out of this group.

Keywords: Computer Game; Innovation Process; Open Innovation; Modding Community; Extrinsic Motive (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-32879-4_18

Ordering information: This item can be ordered from
http://www.springer.com/9783642328794

DOI: 10.1007/978-3-642-32879-4_18

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().