Development of Free Gift Based on People-Oriented Concept

Ying Zhao ()
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Ying Zhao: Beijing Institute of Graphic Communication

Chapter Chapter 17 in Proceedings of 2012 3rd International Asia Conference on Industrial Engineering and Management Innovation (IEMI2012), 2013, pp 159-167 from Springer

Abstract: Abstract Free gift is one of important sales promotion artifices which will influence the brand image, and many companies use it. But there’re some problems about giveaway in market nowadays. This paper present people-oriented concept is significant in development and innovation of free gift. It should formulate market strategy in accordance with customers and specific conditions. As an important link in market strategy, design for gift needs comprehensive consideration of various factors and rational innovation.

Keywords: Free gift; Market strategy; Innovation; Design (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-33012-4_17

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DOI: 10.1007/978-3-642-33012-4_17

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