The Impact of Shop Window Design on the Development of Modern Time Visual Merchandising in China

Ling Miao ()
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Ling Miao: Shanghai Institute of Visual Art, SIVA

Chapter Chapter 18 in Proceedings of 2012 3rd International Asia Conference on Industrial Engineering and Management Innovation (IEMI2012), 2013, pp 169-177 from Springer

Abstract: Abstract The establishment of China’s shop window design industry is based on its unique historic opportunity and background. Its emergence has refashioned the manner of traditional visual merchandising which makes too much use of the shop signs. The development of design style covers the importation of the western design and the domestic innovation of design in China. In the first half of the twentieth century, the shop window design reached its first developmental climax. The concepts and modalities of China’s modern time visual merchandising have been developing in tandem with the birth of shop window design industry. And this has contributed to the ceaseless progress of China’s commercial civilization.

Keywords: Visual merchandising; Birth of shop window design industry; China in modern times (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-33012-4_18

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DOI: 10.1007/978-3-642-33012-4_18

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