Comparative Analysis of Luxury Market in China and India Based on PEST Model

Chen Zhao () and Shu-jie Diao ()
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Chen Zhao: Dalian Polytechnic University
Shu-jie Diao: Dalian Polytechnic University

Chapter Chapter 20 in Proceedings of 2012 3rd International Asia Conference on Industrial Engineering and Management Innovation (IEMI2012), 2013, pp 193-200 from Springer

Abstract: Abstract The desire for luxury goods has been released in China due to its open economic environment and international lifestyle. The same trend exists in India—another emerging market of Oriental culture, which cannot be underestimated. This paper focuses on the market circumstances and conducts comparative analysis on political and legal element, economic, social-cultural factors and technological environment with the help of the PEST model. The findings lie in identifying similarities and differences between prospects of both markets from internal and external perspectives in this paper, which lays foundation for branding strategies in China and India.

Keywords: China; India; Luxury market; PEST model (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-33012-4_20

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DOI: 10.1007/978-3-642-33012-4_20

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