Socially Responsible Supply Chain Coordination from Brand Equity Perspective

Rong Wang () and S. H. Ying
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Rong Wang: Shanghai Jiao Tong University
S. H. Ying: SIPM Information Technology Corporation

Chapter Chapter 40 in Proceedings of 2012 3rd International Asia Conference on Industrial Engineering and Management Innovation (IEMI2012), 2013, pp 401-411 from Springer

Abstract: Abstract The issues in socially responsible supply chain coordination from brand equity perspective are discussed in the current study. Socially responsible supply chain coordination that integrates all efforts of CSR initiatives from brand distributors to upstream partner-suppliers shall be surely needed within the uncertainly globalizing and networklizing knowledge economy era. This paper develops a five-step CSR performance evaluation from brand equity perspective for modeling and analysis of socially responsible supply chain coordination and shows relevant optimal coordination strategies to improve and reconcile economic, social and environmental benefits of all partners in the socially responsible supply chain system.

Keywords: CSR; Socially Responsible Supply Chain; Supply Chain Coordination; Brand Equity Perspective (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-33012-4_40

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DOI: 10.1007/978-3-642-33012-4_40

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