A Study on Influential Factors of the Elderly’s Shopping Channel Selection for General Merchandise Retailers

Min-te Kao () and Eric Min-yang Wang
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Min-te Kao: National Tsing Hua University
Eric Min-yang Wang: National Tsing Hua University

Chapter Chapter 45 in Proceedings of 2012 3rd International Asia Conference on Industrial Engineering and Management Innovation (IEMI2012), 2013, pp 451-459 from Springer

Abstract: Abstract Due to population aging, complete social welfare system and retirement plans, the elderly will become one of the mainstreams of consumer market. The purpose of this study is to identify the factors that may affect the elderly’s shopping channel selection for general merchandise retailers. In-depth interview applied in this study to explore the elderly basic needs of the shopping process. Through actual interview with 13 senior citizens who must be over 65 years old. We extract 45 factors that may affect the elderly’s shopping channel selection, and then classify each factor into specific dimension. Although this study belongs to consumer psychology, it’s based on the concept of human factors engineering. If we want to explore all various factors in the process of consumption, only understand consumer demand truly, so that the enterprise may create friendly shopping environment for elderly consumer.

Keywords: Elderly consumer; In-depth interview; Shopping channel selection; General merchandise retailers (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-33012-4_45

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DOI: 10.1007/978-3-642-33012-4_45

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